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Tag: Adam Lichstein


Total Results: 3

Add mobile component to catalogs, DRTV, ecommerce: panel
Published: July 10, 2009
NEW YORK - Mobile's biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.
Mobile marketers react to economic slowdown: Part III
Published: November 17, 2008
This is the third part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?
ShopText targets magazine brands for text-to-buy
Published: March 3, 2008
Top magazine brands such as CosmoGirl, Maxim, Lucky and Allure are using ShopText to let consumers buy products anytime from any media using a simple text message.