Tag: Adam Snukal

Total Results: 8

Will Apple iCloud suit affect its market release?

Published: June 14, 2011

Phoenix-based voice-over IP provider iCloud Communications has filed a lawsuit against Apple claiming trademark infringement over the use of the name “iCloud.”

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

Five predictions in marketing from a lawyer

Published: February 14, 2011

By Adam Snukal

Expect changes in privacy, mobile marketing, social media, advertising and cause-related marketing as marketing and technology are influenced by market and government forces.

Will class-action lawsuit against Apple hurt mobile advertising?

Published: January 3, 2011

If successful, a class-action lawsuit filed against Apple, Pandora, The Weather Channel and Dictionary.com would set an ominous precedent for the mobile advertising ecosystem.

What the new consumer privacy bill means for data collection

Published: May 10, 2010

By Adam Snukal

How will the provisions of the proposed consumer privacy bill in the U.S. House of Representatives affect Internet and mobile marketers?

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK – Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Google gets key concern over digital M&A: Consumer privacy

Published: February 22, 2010

By Adam Snukal

Self-fulfilling prophesy or routine whenever it acquires in the digital advertising space, Google recently said it had received a second request for information from the FTC on the AdMob acquisition.

Are self-regulatory ad guidelines sufficient to satisfy federal regulators?

Published: August 21, 2009

By Adam Snukal

Experts are still asking if the self-regulatory principles instituted by both Web and mobile industry players are sufficient to keep the federal government on the sidelines.