Tag: Adidas
Total Results: 5
- Targeting youth on mobile: adidas, Nickelodeon, Sony
- Published: August 25, 2008
- The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.
- Adidas makes a case for mobile at industry shindig
- Published: June 11, 2008
- NEW YORK – Mobile played a key role in sportswear brand adidas' “Basketball is a Brotherhood” campaign featuring six NBA players to promote its Team Signature footwear.
- Adidas deal with NBA builds mobile database
- Published: April 14, 2008
- With about 500,000 people visiting Las Vegas for NBA All-Star Week 2007, Adidas needed to figure out a way to get people who are constantly on the move to interact with the brand.
- Tip for big brands in mobile: Extend existing campaigns
- Published: March 14, 2008
- By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
- Unicast, AdMob ally for richer WAP experiences
- Published: February 27, 2008
- Unicast has moved into the mobile advertising space through a partnership with mobile ad network AdMob, roping in clients such as Land Rover, S.C. Johnson and Adidas.
