Tag: Admob

Total Results: 128

AdMob lets advertisers monitor app conversion rates

Published: April 2, 2009

AdMob has released Download Tracking for iPhone applications, letting advertisers accurately monitor App Store conversion rates.

Better metrics needed to drive big mobile spends: CTIA panel

Published: April 1, 2009

LAS VEGAS - The lack of solid metrics and key performance indicators is to blame for lackluster brand investment in the mobile medium.

Mojiva serves 2 billionth mobile ad

Published: March 25, 2009

Last week, Mojiva served its 2 billionth mobile ad, after hitting the 1 billion ads-served mark about 6 weeks earlier.

Smartphone usage on the rise: AdMob

Published: March 25, 2009

Smartphones continued to gain significant market share worldwide over the past six months, rising from 26 percent to 33 percent of requests in February, according to AdMob.

Universal Pictures runs mobile campaign for new movie release

Published: March 18, 2009

Universal Pictures is running a mobile campaign to reach an engaged audience of consumers on the go by bringing "Fast & Furious" to mobile phones nationwide.

Tylenol, Splenda, Honey Bunches of Oats test mobile advertising

Published: March 16, 2009

Mobile ad network AdMob unveiled the results of one-day mobile advertising test campaigns it ran for Tylenol, Splenda and Post Cereals' Honey Bunches of Oats.

Mobile Internet search engine use increasing: Study

Published: February 26, 2009

Surveys show that 70 percent of respondents used their mobile phones to access information through Internet search engines last year, representing a 14 percent increase over 2007.

Adidas runs mobile campaign to promote sportswear

Published: February 19, 2009

Adidas tapped mobile ad network AdMob and ad agency Isobar for a mobile advertising campaign to promote its Originals collection of vintage clothing, retro shoes and urban wear.

AdMob: Consumer usage of WiFi for mobile Web increases

Published: February 13, 2009

AdMob highlighted widespread mobile Internet usage on WiFi in the United States and strong growth in Western Europe in its January 2009 Mobile Metrics Report.

MocoSpace, Smaato team up for mobile advertising

Published: February 12, 2009

Mobile social network MocoSpace and Smaato, an aggregator for mobile advertising networks, have formed a new strategic partnership for mobile advertising.