Tag: Adobe

Total Results: 28

Why book publishers must rethink mobile – or fail

Published: March 30, 2012

With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust.

New York Times, The Daily top grossing on Apple Newsstand

Published: January 17, 2012

The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.

Adobe canning Flash for mobile has huge implications for marketers

Published: November 11, 2011

The news that Adobe will halt development on Flash Player for mobile is a big boost for competing rich media mobile platform HTML5.

Sprint sees 28pc year-over-year increase in device sales

Published: August 19, 2011

Sprint saw a 28 percent year-over-year increase in its online device sales when the company revamped its Web and mobile sites to strengthen consumer relationships.

Is HTML5 growing faster than expected?

Published: August 5, 2011

With companies such as Twitter, Financial Times and InMobi all recently committing to HTML5, the technology-in-the-making appears to be picking up steam at a faster pace.

AT&T, Amazon, Nielsen: News briefs

Published: August 2, 2011

News briefs: AT&T curtails data for heaviest smartphone data users; Amazon locks out German app developers because of Apple suit; Mobile population grew in June: Nielsen.

Branding Brand, In-Stat, Adobe, Medialets, GfK MRI - News briefs

Published: March 16, 2011

News briefs - Branding Brand claims its mobile Web sites outperform industry average; Mobile payment users to surpass 375 million by 2015; Adobe to integrate Medialets ad platform; Millennials prime targets for ads sent via text messages.

How HTML5 is changing the face of mobile

Published: March 9, 2011

HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

Magazine readers engage more with interactive than static print ads: Adobe

Published: January 25, 2011

A new study finds that interactive advertising via digital magazine platforms such as Apple’s iPad can better engage readers and create stronger purchase intent than the same ads featured in print magazines.

Does HTML5 make mobile app downfall inevitable?

Published: October 14, 2010

An Adobe Mobile Study found that consumers prefer the mobile Web over smartphone applications, which has huge implications for mobile advertisers, retailers and content providers.