Tag: Advertising Age

Total Results: 9

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

Most agency clients not requesting Apple's iAd: study

Published: October 21, 2010

Mobile advertising made noise this quarter, but 97 percent of agencies claim their clients are not requesting platforms such as Apple's iAd, according to a new study.

Mobile becoming increasingly important to ad agencies: Strata

Published: July 28, 2010

Television still tops ad agencies’ list of priorities, but it is fast losing ground to digital media such as mobile, according to Strata’s second-quarter Agency Forecast Survey.

Agencies should collaborate with digital experts to achieve client goals: ad:tech keynote

Published: April 22, 2010

SAN FRANCISCO – Publicis & Hal Riney’s top executive said the ad agency business is experiencing a turbulent sea change as digital companies move upstream and offline while agencies “get digital.”

Ad Age makes print interactive with mobile bar codes

Published: February 25, 2010

Advertising Age's annual digital issue showcases an interactive front cover featuring a mobile 2D bar code, a first for the magazine and its readers.

Telefonica launches global multichannel mobile ad platform

Published: December 8, 2009

Amobee, the Silicon Valley-based global provider of mobile advertising services, is helping wireless carrier Telefonica monetize its assets through mobile advertising.

This is the decade of mobile: ThinkMobile keynote

Published: March 20, 2009

NEW YORK - Mobile technology's impact on marketing and communications is a top priority of ad agencies, according to a keynote address at MediaBistro's ThinkMobile conference.

Super Bowl advertisers compete for free mobile ads

Published: January 9, 2009

Brands that are advertising during the Super Bowl can compete for a free chance to incorporate mobile into their existing campaign plan.

Do ad agencies get mobile?

Published: June 2, 2008

That's a question that often comes up when discussing hurdles that service providers face when trying to pitch advertising agencies on mobile programs their clients should run.