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Tag: Advertising agencies

Total Results: 11

   Displaying: 1 - 10

Why mobile marketers must accept ad-blocking before they conquer it
Published: November 2, 2015
As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small screen devices.
Unilever to address challenges of mobile scale, attribution upon media review
Published: January 29, 2015
While consumer packaged goods company Unilever reviews its media buying program for the first time since 2012, one of its biggest challenges will be pinpointing the media partners to provide mobile media that delivers scale, attribution, targeting and conversion.
Ad agencies prep for mobile prominence using deep data in 2015
Published: January 15, 2015
NEW YORK – Ad agency executives at Mobile FirstLook: Strategy 2015 conference said that since the marketing industry is no longer in an initial stage of mobile, they look forward to seeing more mobile advertising efforts in 2015.
Mobile is a must-have for agencies in 2012
Published: January 19, 2012
Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.
Most agency clients not requesting Apple's iAd: study
Published: October 21, 2010
Mobile advertising made noise this quarter, but 97 percent of agencies claim their clients are not requesting platforms such as Apple's iAd, according to a new study.

Mobile becoming increasingly important to ad agencies: Strata
Published: July 28, 2010
Television still tops ad agencies’ list of priorities, but it is fast losing ground to digital media such as mobile, according to Strata’s second-quarter Agency Forecast Survey.
Agencies should collaborate with digital experts to achieve client goals: ad:tech keynote
Published: April 22, 2010
SAN FRANCISCO – Publicis & Hal Riney’s top executive said the ad agency business is experiencing a turbulent sea change as digital companies move upstream and offline while agencies “get digital.”
Telefonica launches global multichannel mobile ad platform
Published: December 8, 2009
Amobee, the Silicon Valley-based global provider of mobile advertising services, is helping wireless carrier Telefonica monetize its assets through mobile advertising.
This is the decade of mobile: ThinkMobile keynote
Published: March 20, 2009
NEW YORK - Mobile technology's impact on marketing and communications is a top priority of ad agencies, according to a keynote address at MediaBistro's ThinkMobile conference.
Super Bowl advertisers compete for free mobile ads
Published: January 9, 2009
Brands that are advertising during the Super Bowl can compete for a free chance to incorporate mobile into their existing campaign plan.
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