Tag: Africa

Total Results: 15

What’s next in youth demo convergence with mobile?

Published: June 23, 2011

By Lauren DeLisa Coleman

How is youth forming community around mobile? If you are a marketer or advertising guru on the bleeding edge, you are beginning to ask this question more and more.

Reaching the edgy mobile influencer of color

Published: April 12, 2011

By Lauren DeLisa Coleman

Behavior and segmentation are two vitally important words when it comes to executing a highly effective mobile marketing campaign.

Ignoring the potential of minorities in mobile?

Published: March 17, 2011

By Lauren DeLisa Coleman

Far too many marketers err in stating that they are too inundated with meeting the challenges of using mobile to apply any deeper racial demographic behavior to the new platform.

Sara Lee mobile campaign builds stronger brand relationship with target demo

Published: November 8, 2010

Sara Lee ran a campaign around its Hillshire Farm brands of meat that included a mobile Web site for recipes and coupons, mobile display and SMS integrated in radio spots.

How low ARPU translates to mobile marketing opportunity in Africa

Published: October 25, 2010

By Nikos Moraitakis

Steep income disparities in Africa mean that further mobile market growth is scraping the bottom of ARPU: new subscribers are coming from society segments that can hardly afford the service.

Audi exclusive sponsor of Fox’s FIFA World Cup iPhone app

Published: May 28, 2010

Luxury automaker Audi is the exclusive sponsor of Fox Soccer Channel’s new Ticket to South Africa iPhone application featuring coverage of the FIFA World Cup.

World Cup stars, carriers back 1GOAL mobile campaign to support education

Published: May 19, 2010

The GSMA, carriers, pop stars and royalty are getting behind 1GOAL: Education for All, the FIFA-backed legacy project for the 2010 World Cup that features a worldwide mobile campaign.

Pepsi scores goal with soccer channel on Nokia

Published: April 28, 2010

Nokia has launched the Ovi Store soccer channel featuring exclusive Pepsi content as well as entertainment, applications and information from various soccer content providers.

US Census 2010 mobile ads drive awareness, participation

Published: April 26, 2010

The United States Census 2010 ran mobile ads in English and Spanish to raise awareness among African Americans and Hispanics.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.