Tag: Airwide Solutions
Total Results: 12
Displaying: 1 - 10- Coupons, SMS to be most used form of mobile marketing by 2015: study
- Published: November 10, 2010
- A new study reveals that coupons and SMS will become the most widely accepted forms of mobile marketing and advertising by 2015.
- Why brands should take advantage of location-based marketing
- Published: June 11, 2010
- By Jim Chou
How do marketers take advantage of the location apps that end-users are already using and enhanced services that carriers are starting to offer?
- What will this year portend for mobile messaging?
- Published: February 1, 2010
- By Jay Seaton
The challenge for carriers in the coming months will be to begin to prepare customers to pay premiums for high usage or optimal quality of service.
- How to handle the increasing security threats to mobile
- Published: July 7, 2009
- By Jay Seaton
While the mobile opportunity is vast, the new channels of communication can be exploited very easily -- a matter of concern not only to carriers, app developers and end users but also to brands.
- 10 tips on how to enter the App Store market
- Published: June 2, 2009
- By Jay Seaton
With the race for mobile apps on, device manufacturers, app developers and carriers are looking to plant a stake in the ground for their piece of the App Store market.
- Obama presidency will intensify competition among wireless carriers
- Published: March 16, 2009
- By Chris Lennartz
If President Obama's ambitious plans for broadband investment go ahead, competition among wireless carriers will most likely intensify.
- Smarter phones bring security risks: Study
- Published: December 1, 2008
- As smartphones become smarter, security risks rise, according to a study conducted by comScore M:Metrics on behalf of Airwide Solutions.
- Mobile and the elections: Voting with our thumbs?
- Published: October 28, 2008
- By Chris Lennartz
A former Webmaster for Howard Dean pointed out in an op-ed in The New York Times the growing importance of text messaging in the presidential campaigns, particularly the Obama campaign.
- Mobile marketing campaigns and the Beijing Olympics
- Published: August 14, 2008
- By Chris Lennartz
In the midst of the Beijing Olympic Games, you will be hard-pressed to find media firms, brand marketers and mobile technology providers who aren't capitalizing on the games through mobile.
- Mobile Marketing Association rolls out heavyweights for New York forum
- Published: May 23, 2008
- What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.
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