Tag: Alan Chapell

Total Results: 5

MMA addresses privacy concerns with new in-app advertising guidelines: Published: January 26, 2012; The Mobile Marketing Association has released a new set of guidelines that are meant to help clear up privacy concerns with in-application advertising.
How to keep regulators from policing mobile marketing: Published: June 4, 2009; NEW YORK - What is it going to take to make sure that the mobile industry has good privacy systems in place? Panelists at the MMA's Mobile Marketing Forum addressed just that.
More off-deck sites monetizing mobile content: digiday panel: Published: March 13, 2009; NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.
Three ROI-generating mobile tools for hospitality companies: Published: March 10, 2009; By Alan Chapell
As device, message and network technology improve, so will the opportunities for marketers to use mobile to communicate with customers. But cool ideas alone won't cut it.
What does open mean for mobile marketers?: Published: February 11, 2008; NEW YORK -- Could marketers attain the reach and standardization they find elusive on mobile through open platforms?