Tag: Alan Chapell
Total Results: 4
- How to keep regulators from policing mobile marketing
- Published: June 4, 2009
- NEW YORK - What is it going to take to make sure that the mobile industry has good privacy systems in place? Panelists at the MMA's Mobile Marketing Forum addressed just that.
- More off-deck sites monetizing mobile content: digiday panel
- Published: March 13, 2009
- NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.
- Three ROI-generating mobile tools for hospitality companies
- Published: March 10, 2009
- By Alan Chapell
As device, message and network technology improve, so will the opportunities for marketers to use mobile to communicate with customers. But cool ideas alone won't cut it.
- What does open mean for mobile marketers?
- Published: February 11, 2008
- NEW YORK -- Could marketers attain the reach and standardization they find elusive on mobile through open platforms?













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