Tag: Alan R. Sultan
Total Results: 2
- Maryland Lottery launches mobile marketing program
- Published: March 17, 2009
- The Maryland Lottery added yet another channel to its arsenal with the launch of a mobile marketing program that could drive more ticket sales from consumers within the state and outside as well.
- Data intelligence is not optional in mobile marketing
- Published: December 12, 2008
- By Alan R. Sultan
Marketers and content providers risk alienating their best customers -- and losing this valuable channel -- if they don't make effective use of data assets to drive intelligent, personalized conversations.
Follow us on Twitter