Tag: Alan Rambam

Total Results: 4

Integrate mobile into existing marketing efforts: panelist: Published: September 29, 2010; NEW YORK � For mobile to be really powerful, it needs to be integrated into the multichannel mix, complementing traditional marketing channels, according to a panelist at the Mobile Ad Summit.
MobileBehavior joins Tribal DDB network: Published: September 20, 2010; Tribal DDB Worldwide has aligned with Omnicom Group�s mobile marketing consultancy MobileBehavior, a sign that mobile has become a higher priority for brands.
Talent crisis looms in mobile advertising and marketing: Published: August 30, 2010; While there is no shortage of engineers, it is marketing and commerce managers where mobile is struggling to find qualified talent. Simply migrating an online exec may not cut the mustard.
Traditional targeting and optimization does not work in mobile: MMF panel: Published: June 9, 2010; NEW YORK � Marketers can deliver contextual and relevant messages through location and behavorially targeted mobile advertising, according to a panel at the Mobile Marketing Forum.