Tag: Alcatel Lucent

Total Results: 8

Facebook, Microsoft, Twitter: News briefs

Published: August 4, 2011

News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.

Adidas permission-based mobile marketing program averages 35pc response rate

Published: December 2, 2010

Footwear and apparel giant adidas wanted to drive footfall to a new flagship adidas Originals store in Cairo, so the brand ran a mobile advertising campaign targeting early-adopters.

Alcatel-Lucent acquires OpenPlug to enable cross-platform app development

Published: September 1, 2010

Alcatel-Lucent has acquired mobile software provider OpenPlug to deepen its role in the applications space.

Apple's iPhone gave birth to current mobile ad landscape: Industry execs

Published: September 14, 2009

Saying that Apple's iPhone has had a tremendous impact on the mobile marketing and advertising industry is an understatement, according to industry executives.

Carrier E-Plus taps Alcatel-Lucent’s new Advertising Selection Server

Published: June 29, 2009

Carrier E-Plus, a division of KPN, is now using Alcatel-Lucent's newly launched Advertising Selection Server for its mobile advertising offering through its subsidiary Gettings.

How can brands turn ad views into store visits?

Published: June 12, 2009

Driving consumers to mobile Web pages that give a marketer's location and contact information has become quite the trend with fast-food chains, automakers and retailers nationwide.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.

Mobile video services gaining momentum: Study

Published: February 10, 2009

Carriers and mobile equipment vendors are supportive in the drive toward real-time video, which is likely to become more mainstream in the U.S. market over the next few years.