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Tag: Alex Campbell


Total Results: 13

   Displaying: 1 - 10

Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
Published: February 4, 2014
While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.

Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Google Wallet makes gains against Passbook in mobile loyalty
Published: November 4, 2013
As Google Wallet ramps up its efforts in loyalty programs, it is slowly inching towards the ranks of Passbook and giving the Apple alternative to mobile payments a run for its money.
Are tablets the ultimate bedroom tool?
Published: July 8, 2013
It is easy to see why tablets have become so popular in the home environment. The devices provide the power and portability of a smartphone, but also have a larger canvas that is ideal for a more relaxed setting at home.
Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign
Published: March 13, 2013
Build-A-Bear Workshop recently leveraged Passbook’s location-enabled push notification feature and drove consumers to its stores to claim a promotional offer.
Are push notifications abusing their welcome?
Published: February 15, 2013
Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.
Are SMS campaigns too intrusive, or not invasive enough?
Published: January 10, 2013
Marketers are continually finding new ways to get consumers to opt-in to their databases. However, it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.
Why the presidential campaign was not a case study in building a mobile strategy
Published: November 6, 2012
By Alex Campbell

As an executive who has been in mobile marketing for more than a decade, I can say with confidence – and a bit of disappointment – that the presidential candidates missed a pretty big opportunity with mobile.

Will Apple's iPhone 5 boost mobile advertising with bigger screen?
Published: September 13, 2012
Apple's new iPhone 5 promises to give a boost to the company’s mobile advertising business by potentially putting the smartphone in more consumer hands and giving advertisers a larger screen for which to create.

Mobile slated to play strong part in 2012 Olympic engagement, viewership
Published: July 27, 2012
From streaming, sponsorships and targeted advertising, experts agree that mobile will play an increased role in how consumers watch and engage with the Olympics this year.
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