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Tag: Alex Campbell


Total Results: 16

   Displaying: 1 - 10

Brands ramp up mobile efforts to reach students on campus
Published: August 26, 2014
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
Soaring revenue figures underscore mobile’s importance as advertising tool: report
Published: August 14, 2014
Global mobile advertising revenue in 2013 soared 92 percent from a year earlier, reflecting mobile’s adoption as an essential marketing element, according to statistics released by the Interactive Advertising Bureau, IAB Europe and IHS Technology.
Better calls-to-action, content propel next-generation SMS segmentation
Published: May 27, 2014
With some brands now amassing a sizable SMS database, marketers need to put in more marketing muscle and churn out content that is segmented towards specific groups to keep the momentum going around mobile messaging.
Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
Published: February 4, 2014
While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.

Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Google Wallet makes gains against Passbook in mobile loyalty
Published: November 4, 2013
As Google Wallet ramps up its efforts in loyalty programs, it is slowly inching towards the ranks of Passbook and giving the Apple alternative to mobile payments a run for its money.
Are tablets the ultimate bedroom tool?
Published: July 8, 2013
It is easy to see why tablets have become so popular in the home environment. The devices provide the power and portability of a smartphone, but also have a larger canvas that is ideal for a more relaxed setting at home.
Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign
Published: March 13, 2013
Build-A-Bear Workshop recently leveraged Passbook’s location-enabled push notification feature and drove consumers to its stores to claim a promotional offer.
Are push notifications abusing their welcome?
Published: February 15, 2013
Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.
Are SMS campaigns too intrusive, or not invasive enough?
Published: January 10, 2013
Marketers are continually finding new ways to get consumers to opt-in to their databases. However, it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.
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