Tag: Alex Hall

Total Results: 11

Privacy and security issues around mobile content

Published: May 14, 2012

By
Alex Hall

Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.

Mobile is the galvanizing medium for multichannel unification: CTIA panel

Published: May 11, 2012

NEW ORLEANS – Brands who are not yet implementing mobile advertising and marketing strategies are losing the opportunity to engage with their current and prospective consumers, according to panelists at the International CTIA Wireless 2012 conference.

Aegis $11M TigerSpike investment helps accelerate mobile media adoption

Published: July 19, 2011

Aegis Media is investing $11 million in TigerSpike to help the company accelerate growth of its personal media platform and address the growth in mobile media adoption.

360-degree mobile strategy goes beyond just apps and Web: CTIA keynote

Published: March 22, 2011

ORLANDO, FL - The majority of brands seem to think that a mobile strategy consists of an app and a mobile Web site, according to a keynote at the International CTIA Wireless 2011's Mobile Marketing & Promotion pre-conference program.

Google takes serious stab at conquering Apple’s app-dom

Published: July 13, 2010

Google has launched a set of software tools meant to increase Android’s developer pool, which is an obvious attempt to conquer rival Apple’s app-dom.

SMS is key to a well-rounded app strategy

Published: May 18, 2010

SMS is providing opportunities for businesses of all kinds to both extend their reach to the mobile phone, as well as move consumers from one mobile channel to another.

Smirnoff, Time Out partner on new iPhone app

Published: December 23, 2009

Liquor giant Smirnoff is collaborating with the Time Out publication to launch an iPhone application targeting consumers in their mid-twenties to mid-forties.

CTIA round-up: marketers’ reactions split

Published: October 12, 2009

While the various rooftop parties all received rave reviews, marketers’ take on the actual agenda of the CTIA show ranged from enthusiastic to "Eh."

Captain Morgan scares up mobile for Halloween contest

Published: October 9, 2009

The Captain Morgan rum brand is encouraging consumers this Halloween to show just how scary they are using their mobile phones.

Macmillan Cancer Support launches first-ever mobile giving program

Published: October 2, 2009

Macmillan Cancer Support’s World’s Biggest Coffee Morning Sept. 25, let attendees donate the cost of their coffee to support people living with cancer.