Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Alex Kozloff


Total Results: 3

37pc of mobile ads in Britain bought via programmatic: report
Published: June 26, 2014
Programmatic trading accounted for more than a third of mobile ad buys in Britain last year and is playing a bigger role for smartphones and tablets than for digital display ads overall, according to research scheduled to be released today from the Internet Advertising Bureau.
Mobile ad spend in Britain jumps 148pc as industry matures: IAB
Published: April 11, 2013
In a reflection of how quickly mobile advertising is growing in Britain, mobile now accounts for 9.7 percent of all digital advertising spend compared to just 1.1 percent in 2009, according to a new report from the Internet Advertising Bureau UK.

Mobile ad budgets in Britain grow more than 100pc: report
Published: October 11, 2012
Marketers in Britain significantly increased their spend on mobile advertising during the first half of 2012, with the overall spend up 132 percent for a total of 181.5 million British pounds, according to a new report from the Internet Advertising Bureau UK.
Please click here to learn more!