Tag: Alex Moukas

Total Results: 7

IPad 2 cements Apple tablet market share dominance

Published: March 3, 2011

Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.

Honda Insight mobile ad campaign claims 27 percent CTR

Published: October 13, 2009

Automaker Honda Motor Co. Ltd.'s mobile advertising campaign to promote the launch of the Insight hybrid model achieved a click-through rate of 27 percent.

Velti acquires Ad Infuse to become one-stop-shop

Published: May 13, 2009

Velti has acquired Ad Infuse to strengthen its position in the U.S. market and sustain its growth over the coming years.

Smartphones, app stores dominate conversation at Mobile World Congress

Published: February 18, 2009

Like corporate jets, every mobile phone manufacturer worth its salt has to have an app store. At least that's what our roving correspondents at Mobile World Congress sensed.

Mobile marketers react to economic slowdown: Part IV

Published: November 18, 2008

This is the fourth part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?

Velti, Vantrix partner on ad-sponsored mobile video content platform

Published: May 21, 2008

Mobile specialists Vantrix and Velti have partnered to offer brands, wireless carriers and media groups a mobile marketing platform with video capabilities.

Wrigley's, Western Union run mobile campaigns with Velti

Published: April 2, 2008

LAS VEGAS -- Wrigley's Orbit and Western Union are using Velti plc technology to run mobile marketing campaigns that promote both brand and product offerings.