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Tag: Alex Romanov

Total Results: 6

Mobile’s balancing act: ROI of respecting customer data privacy
Published: July 8, 2013
By Alex Romanov

The question is: How can brands make the most of customers’ data, while honoring their wish for privacy?

Boston bombing and Big Data: What can marketers learn from the tragedy?
Published: April 23, 2013
By Alex Romanov

In our mobile and digital age, where consumers are glued to their phones for more than two-and-a-half hours a day, Big Brother is not the only agent collecting and acting on this data in real time.

Why aren’t more brands using mobile in TV campaigns?
Published: May 14, 2012
It is no surprise that mobile users rely on their devices to look up information and interact with brands while watching television, leaving marketers with a plethora of opportunities to target consumers.
Mobile can better loyalty and customer service
Published: May 10, 2012
Alex Romanov

When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.

Is television the next mobile frontier?
Published: August 26, 2011
By Alex Romanov

Like it or not, U.S. consumers are watching more television than ever, combined with increased access to mobile video.

Why digital signage and mobility are the future of marketing
Published: May 9, 2011
By Alex Romanov

Much in the way that social media has engendered this shift for interpersonal and non-commercial experiences, proximity marketing represents an entirely new way to take in the commercial experience.

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