Tag: Alexandre Mars

Total Results: 17

Brands want to embed foursquare into their strategy: Phonevalley CEO

Published: September 22, 2011

NEW YORK – Although location is the killer app of mobile, services such as check-ins do not add any value unless there is an incentive attached, according to panelists at Digiday Mobile.

Jay-Z, Random House run multifaceted mobile effort to support book launch

Published: December 9, 2010

Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”

Brands should outline mobile strategy before rushing into apps: panelist

Published: September 29, 2010

NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.

Brands should allocate more spend to mobile this holiday season: panel

Published: September 3, 2010

NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.

Europ Assistance applies freemium model to new travel app

Published: July 12, 2010

Travel adviser and insurance provider Europ Assistance has launched a free trip organizer application that includes additional functionality after a premium upgrade.

Nestle Purina bulks up mobile strategy with Petcentric app

Published: May 28, 2010

Recognizing that pet lovers are increasingly relying on mobile technology for their information needs, Nestle Purina has expanded the reach of its Petcentric offering.

Procter & Gamble’s Tampax engages teenage girls on mobile

Published: January 27, 2010

Procter & Gamble is using mobile to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand.

Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile

Published: December 3, 2009

Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit

Published: September 23, 2009

NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.

Nestlé launches first mobile campaign for Crunch Cereal brand

Published: September 10, 2009

Nestlé’s Crunch Cereal has launched its very first mobile campaign just in time for the back-to-school season.