Tag: Alexandre Mars

Total Results: 17

Delta Air Lines mobile campaign takes flight

Published: August 28, 2009

Delta Air Lines launched a mobile marketing campaign meant to promote the company's international business routes and destinations.

Kraft Foods' Oreo increases brand awareness with mobile

Published: August 18, 2009

Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers.

L'Oréal Paris develops MMS campaign for brand awareness

Published: August 17, 2009

Beauty products giant L'Oréal Paris ran an MMS campaign to extend brand awareness around two new products for women and men.

Mobile’s customer engagement outplays other channels: MMF panel

Published: June 3, 2009

NEW YORK -- Because mobile devices can sense touch, sound, motion and location, brands are finally realizing the opportunities that the channel brings.

Kraft Foods drives traffic to new mobile site via banners

Published: May 13, 2009

Kraft Foods is expanding its reach of consumers through the launch of a new mobile Web site, which will be promoted via mobile search and banner ads on Yahoo's Web portal.

Relevance is key to mobile advertising: ThinkMobile panelist

Published: March 19, 2009

NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?

Puma uses mobile to develop presence in China

Published: October 27, 2008

To increase Puma's brand awareness, the sporting goods giant launched a multichannel mobile campaign consisting of a WAP site, in-game advertising, coupons, banners and search.