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Tag: Alexis Berger

Total Results: 9

Industry divided on significance of location technology, data
Published: March 17, 2014
NEW YORK - A panel at the fifth annual Mobile Marketing Day conference clearly displayed a divide in the industry when it comes to how important a role leveraging location information and data should play for marketers.
Days numbered for mobile banners as brands embrace native advertising
Published: March 10, 2014
Hefty investments from Mondelēz and Omnicom last week suggest that marketers may finally be ready to kill off the mobile banner in favor of social media-driven, native ad placements.
Automakers jump ahead in mobile advertising as innovator, enabler
Published: January 10, 2014
While various industries are trying to crack the nut on mobile advertising, automakers are taking the goal more seriously than some by not only innovating how they engage with their own customers, but also by enabling creative outreach for other marketers interested in targeting car owners.
Jeep leverages new “Pull” format for more engaging ad
Published: November 21, 2013
Jeep is promoting its 2014 My Cherokee with a new mobile ad that engages consumers by asking them to pull down the ad to expand.
Mobile advertising advances on many fronts, challenging marketers to keep up
Published: August 20, 2013
While the consensus is that the mobile advertising user experience has made significant strides forward, this growing sophistication also makes it harder for marketers to decide how to move beyond the standard banner ad.
Twitter's retargeting tool may shift major direct response ad dollars to mobile
Published: July 10, 2013
As marketers increasingly look to tie together their email and mobile channels, Twitter’s new retargeting tool that was launched last week will likely shift big amounts of direct response advertising into mobile.
Hebrew National mobile ad takeover helps build brand awareness
Published: May 24, 2013
Hebrew National is using mobile advertising to drive brand awareness, giving consumers grilling tips and steering them into the nearest store to purchase its products.
HTC touts unique smartphone features via mobile advertising
Published: May 21, 2013
HTC is running a mobile advertising campaign to show consumers some of the unique features of the HTC One.
Is mobile video the new TV commercial?
Published: February 11, 2013
With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.
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