Tag: Alistair Goodman

Total Results: 18

Sonic, REI, American Eagle drive traffic in-store via SMS alerts

Published: July 28, 2010

Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.

July 27 webinar: How mobile text alerts and location affect consumer retail behavior

Published: July 2, 2010

How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.

Embrace location-based mobile services: ad:tech panelists

Published: November 5, 2009

NEW YORK – Big brands need to lead the way in location-based services on mobile devices, panelists said at ad:tech.

Apple's iPhone gave birth to current mobile ad landscape: Industry execs

Published: September 14, 2009

Saying that Apple's iPhone has had a tremendous impact on the mobile marketing and advertising industry is an understatement, according to industry executives.

Consumers reveal mobile commerce preferences in new Web series

Published: September 14, 2009

1020 Placecast has launched an online video series where consumers divulge their true feelings about mobile commerce.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.

Brands run cross-platform location-based ads with 1020 Placecast

Published: April 27, 2009

Kraft Foods, Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising.

1020 Placecast predicts top mobile and online advertising trends for 2009

Published: December 19, 2008

In 2009, look for trends such as new, better metrics to improve and measure ad performance, heightened privacy concerns and mainstream adoption of video advertising on the mobile Internet.