Tag: Alltel

Total Results: 52

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.�s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

Verizon grows wireless customers, data revenue in Q4

Published: January 27, 2010

Verizon Wireless added a net of 2.2 million total customers, including 1.2 million retail customers, and reported increased data revenue in the fourth quarter of 2009.

QuickPlay gets $12M funding round for mobile video

Published: July 15, 2009

Mobile video provider QuickPlay Media Inc. has closed a private placement for $12 million led by GMP Securities L.P.

Verizon settlement with Florida AG affects all marketing of mobile content

Published: June 29, 2009

By Andrew B. Lustigman and Adam Z. Solomon

The Verizon Wireless settlement is important to mobile marketers because it imposes compliance obligations on those involved in marketing mobile content.

Florida AG reaches $1.5M settlement with Verizon Wireless

Published: June 25, 2009

Florida Attorney General Bill McCollum's office reached a $1.5 million settlement with Verizon Wireless and its Alltel subsidiary over third-party charges for mobile content.

Gray Television, LSN extend mobile content partnership

Published: May 6, 2009

Gray Television Inc. is further extending its partnership with Local Solutions Network Inc., enabling the station group to reach mobile consumers.

Dairy Queen mobile ads see 22 percent CTR

Published: April 28, 2009

A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.

Saavn Bollywood content now on deck with top five carriers

Published: April 17, 2009

Now that Saavn, provider of Bollywood and Indian digital entertainment, has inked a deal with Sprint, it is on-deck with the top five carriers in the U.S.

U.S. Cellular offers mSpot�s Make-UR-Tones ringtone app

Published: April 16, 2009

U.S. Cellular customers can now have access to mobile music and entertainment company mSpot Inc.'s Make-UR-Tones custom ringtone application.

Brands advertise on Buzzwire�s March Madness portal

Published: March 23, 2009

Buzzwire Inc., an editorially directed, community-driven mobile Web site, has launched ad-supported NCAA Men's Basketball Tournament content for mobile devices.