Tag: Allure
Total Results: 6
- Allure magazine gives away 25,403 free products via mobile bar code campaign
- Published: August 4, 2011
- Conde Nast’s Allure magazine is using Microsoft Tags again after the success of last year’s program, which generated 444,572 scans.
- Allure magazine bolsters readership via mobile giveaways
- Published: March 10, 2011
- Conde Nast’s Allure magazine is offering its readers a chance to win free stuff by scanning a Microsoft Tag on the publication’s Web site.
- Allure bar code campaign is largest to-date with 444,572 scans
- Published: October 20, 2010
- Allure’s use of Microsoft Tags as an entry point into the magazine’s annual “Free Stuff” giveaways resulted in 444,572 scans, making it the largest mobile bar code campaign to-date.
- Maybelline sponsors Allure beauty app to promote products
- Published: September 27, 2010
- Maybelline is sponsoring Allure magazine’s beauty iPhone application, helping readers find the perfect mascara.
- Allure magazine uses 2D tags to give away free products
- Published: July 22, 2010
- Allure magazine is giving away more than $725,000 worth of beauty products to smartphone users who scan a Microsoft Tag within its August issue.
- ShopText targets magazine brands for text-to-buy
- Published: March 3, 2008
- Top magazine brands such as CosmoGirl, Maxim, Lucky and Allure are using ShopText to let consumers buy products anytime from any media using a simple text message.












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