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Tag: Alykhan Govani


Total Results: 2

Brands want action in mobile, not just awareness: Mobile Marketer/DMA event
Published: April 29, 2009
NEW YORK - Mobile gives legs to more traditional channels, according to speakers at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.

Mobile powerful loyalty/CRM tool: Mobile Marketing Day panel
Published: February 27, 2009
NEW YORK -- Getting consumer consent for on-the-spot or time-sensitive alerts, discounts, tickets or coupons is what makes mobile the most powerful tool for loyalty marketing.