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Tag: Amazon


Total Results: 123

   Displaying: 1 - 10

EBay to launch mobile ad network as in-app opportunities grow
Published: September 15, 2014
EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.
Omniplatform is biggest change in mobile this year, says Zappos exec
Published: September 12, 2014
NEW YORK – A Zappos executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said that Apple and Google’s efforts to create seamless experiences across devices will drive the biggest change in marketers’ mobile strategies this year and next.
Native advertising’s strength on mobile drives interest in private markets
Published: September 2, 2014
Amazon’s recent Twitch purchase taken along with other recent moves from the company suggest it is eyeing creating a private market for delivering native ads on mobile to promote its products, media tie-ins and games to a highly engaged, passionate audience.
Mobile Minutes: Amazon and Twitch, Facebook and click bait, Twitter Ads expands, wearables for Fido
Published: August 27, 2014
Amazon pounces on Twitch after Google balks; Facebook to display less click-bait; Twitter expands ad program to 12 new countries; Wearable fitness for Fido?
Home furnishings category is ripe for Uber-like disruption
Published: August 7, 2014
The home furnishings category is ripe for disruption as current online customer experiences lack innovation while the Uber of home furnishings that leverages mobile for a brand-new customer experience has yet to emerge, according to new equity research from Wells Fargo Securities and Fluid.
FTC’s Amazon suit discourages future innovation: DMA
Published: July 11, 2014
A suit filed by the Federal Trade Commission against Amazon yesterday points to how the agency is targeting leading American technology companies and could discourage innovation from these companies going forward, according to an executive with the Direct Marketing Association.
How Google, Apple and Amazon try to own in-store shoppers
Published: July 10, 2014
With the significance of mobile’s role as an indispensable tool throughout a consumer’s daily activities beginning to emerge, the next battlefield for mobile dominance is the in-store shopper.
How Amazon, PayPal gain competitive advantage on mobile via adaptive design
Published: July 8, 2014
Transaction-driven sites such as Amazon and PayPal are increasingly embracing adaptive design in order to deliver their sites on mobile up to 40 percent faster than if they used responsive Web design.
Freemium apps face pressure from regulators, paid app growth
Published: July 8, 2014
Amazon’s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at possible misuse and the market for paid apps becomes more clearly defined.
Mobile Marketing Summit New York Sept. 10: NYT, Lord and Taylor, Zappos, Beyond the Rack, GameStop, Twitter
Published: July 7, 2014
Registration is open for the Mobile Marketing Summit: Holiday Focus 2014 conference Wednesday, Sept. 10 with speakers from Lord & Taylor, Amazon's Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Twitter, DigitasLBi, Bottle Rocket and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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