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Tag: Amazon


Total Results: 130

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Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing
Published: November 18, 2014
With Walmart’s pledge to match Amazon’s prices this holiday selling season, dynamic pricing is in the spotlight, emphasizing mobile’s role in impelling brands to change prices on the fly to attract online shoppers looking for the best deal.
Is Amazon’s fizzling Fire the end for retailer-launched phones?
Published: October 27, 2014
The inability of Amazon’s Fire phone to generate substantial sales following its much-publicized launch is raising questions about retailers’ ability to successfully launch their own phones.
CBS, HBO over-the-top services pave way for new brand experiences
Published: October 17, 2014
Announcements this week from HBO and CBS about direct-to-consumer, streaming services point to how mobile is accelerating over-the-top access and opening up the potential for new brand experiences.
Mobile Minutes: Ride-sharing troubles; Amazon deliveries; iPhone stumbles; BlackBerry loss shrinks
Published: September 29, 2014
Today in mobile marketing - Los Angeles and San Francisco threaten ride-sharing firms; Amazon takes a big step toward finally making its own deliveries; Apple CEO Cook goes from record sales to iPhone stumbles; BlackBerry reports smaller-than-expected loss; revenue falls.
Taking the Amazon battle to last-mile delivery seriously
Published: September 29, 2014
Amazon’s decision to experiment with deliveries bypassing traditional delivery companies takes the retail battle to the newest area of competitive advantage: the last mile.
Amazon enhances mobile Wish Lists with Twitter integration
Published: September 25, 2014
Amazon is aiming to make holiday shopping easy for its consumers with the introduction of #AmazonWishList, a hashtag that allows individuals to add products into their Amazon Wish List directly from their Twitter accounts.
Mobile Minutes: Yelp settles suit; Bango, Amazon win app deal; Apple hires Chinese data manager; Visa vs. Apple Pay
Published: September 19, 2014
Today in mobile marketing - Yelp settles U.S. suit over collecting data on children; Bango and Amazon win German mobile app deal; Apple hiring manager to handle China government data requests; As Apple Pay hits, Visa signals hopes to be mobile payment player.
EBay to launch mobile ad network as in-app opportunities grow
Published: September 15, 2014
EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.
Omniplatform is biggest change in mobile this year, says Zappos exec
Published: September 12, 2014
NEW YORK – A Zappos executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said that Apple and Google’s efforts to create seamless experiences across devices will drive the biggest change in marketers’ mobile strategies this year and next.
Native advertising’s strength on mobile drives interest in private markets
Published: September 2, 2014
Amazon’s recent Twitch purchase taken along with other recent moves from the company suggest it is eyeing creating a private market for delivering native ads on mobile to promote its products, media tie-ins and games to a highly engaged, passionate audience.
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