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Tag: Amazon

Total Results: 148

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Mobile innovators Facebook, Apple and Amazon build brand value fastest: report
Published: October 6, 2015
Facebook, Apple and Amazon saw the biggest jumps in brand value on a list of this year's most valuable brands and it is no coincidence that each is a leader in its respective sector when it comes to mobile innovation.
Mobile Minutes: QuizUp heads to NBC; Mobile ads’ data usage; Google, Microsoft make nice; Amazon Dash grows
Published: October 2, 2015
Today in mobile marketing – NBC is developing a game show based on the QuizUp app; The cost of mobile ads on 50 news Web sites; Google, Microsoft resolve patent fight over phones, Xbox; Amazon Dash services seen growing in step with Prime membership.
Amazon dominates social, but Nordstrom and Costco excel at it: report
Published: September 24, 2015
While Amazon takes top honors as a social media leader in its industry, the title is more attributable to the inherently shareable nature of its products and posts rather than a segmented mobile strategy, according to a report from Brandwatch.
GE, Mountain Dew embrace Snapchat's new lenses for organic social engagements
Published: September 18, 2015
This week, Amazon, PepsiCo’s Mountain Dew and GE quickly embraced Snapchat’s new category of filters that leverage facial recognition technology as pressure grows on brands to engage mobile users in a more organic way than standard ads.
Washington Post exec: Publications cannot compete without a mobile app
Published: September 17, 2015
NEW YORK - Executives from The Washington Post at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 stressed how important it is for the editorial team to create content specific to each of the different devices available today for consuming news content.
Mobile Minutes: Google delivers groceries; Amazon’s $50 tablet; Verizon 5G; Cool mobile tech
Published: September 9, 2015
Today in mobile marketing – Google to start testing grocery deliveries this year; Amazon to release $50 tablet as it struggles to sell pricier devices; Verizon starts '5G' field tests in 2016; The coolest mobile tech we saw at IFA Berlin.
Mobile Minutes: Macy’s vs. Amazon; MCX tests begin; Facebook in India; App tackles conference calls
Published: August 13, 2015
Today in mobile marketing – Will omnichannel keep Macy's ahead of Amazon?; Retailers to begin public tests of MCX mobile payment app but face hurdles; Facebook struggles to sell advertising in India; Messaging app declares war on crappy conference calls.
How over-communicating can kill brand loyalty and sever symbiotic relationships
Published: July 27, 2015
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes
Published: July 27, 2015
Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?
Mobile Minutes: Flash issues; InMobi personalizes ads; Amazon buys AppThwack; Microsoft’s mobile commitment
Published: July 16, 2015
Today in mobile marketing – Flash. Must. Die.; InMobi, Google and Facebook mobile ad rival, puts personalized discovery feature into mobile ads; Amazon buys Portland mobile startup AppThwack; Microsoft not abandoning mobile market, Nadella tells ZDNet.
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