Tag: American Idol

Total Results: 9

Latin American market ready for mobile: new 2ergo director

Published: October 1, 2009

In the company’s efforts to reach a global audience, 2ergo has hired John Orlando as managing director of the Americas.

Brands turn to in-game mobile advertising to speak to consumers

Published: June 1, 2009

In-application advertising has to be working if top-notch brands like Paramount's Star Trek, Nestle's Lean Pockets, the U.S. Navy, Nikon, Kia, Sprint and Yahoo are relying on it.

American Idol sees 178M SMS interactions

Published: May 27, 2009

The eighth season of Fox's hit show "American Idol" has more than doubled last year's record for fan engagement through text messaging.

Alicia Keys issues mobile giving call-to-action during American Idol

Published: May 22, 2009

Twelve-time Grammy-winning singer Alicia Keys' appearance on Fox's American Idol last week raised $450,000 for charity from more than 90,000 mobile donors who texted in their donations.

American Idol amplifies reach with new iPhone app

Published: March 10, 2009

Known for relying on SMS texts to vote for favorite performers, the American Idol show on the Fox television network now has its own iPhone application as it enters its eighth season of broadcast.

SMS short code marketing maturing: Nielsen

Published: December 9, 2008

Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.

American Idol, MGM, Hard Rock tap MobileStorm

Published: June 19, 2008

American Idol, Las Vegas' MGM Grand Hotel and The Hard Rock Hotel and Casino are all using MobileStorm 4.0 to conduct their digital marketing campaigns.

Class actions against premium SMS sweepstakes promos to stay

Published: January 30, 2008

By Andrew B. Lustigman

Contests incorporated into popular television shows such as "American Idol," "Deal or No Deal" and "The Apprentice" have generated lawsuits by people claiming the contests are illegal lotteries.

American Idol producer picks mobileStorm for email

Published: January 8, 2008

Fremantle Media, producer of television shows such as "American Idol" and "The Price is Right," has tapped mobileStorm Inc., Los Angeles, as its email service provider for the United States.