Tag: Ames

Total Results: 166

ESPN Winter X Games is first live sports program Shazam-enabled

Published: January 30, 2012

The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event.

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

IOS gaming apps make up 32pc of app marketplace: study

Published: November 4, 2011

Gaming applications continue to dominate the app marketplace and iOS apps made up 32.6 percent of app search company Chomp’s monthly traffic.

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.

Mobile content must be search-optimized for ideal results: OMMA Global panelist

Published: September 28, 2011

NEW YORK – An executive at OMMA Global said that marketers need to optimize their mobile content through mobile search or they will miss a big opportunity with users.

Cadbury pushes multichannel campaign via mobile

Published: September 16, 2011

Candy manufacturer Cadbury is making mobile an integral part of its colossal Spots and Stripes campaign with an initiative that involves augmented reality, social media and applications.

Ripley Entertainment debuts first mobile app

Published: August 3, 2011

Ripley Entertainment, most famous for the Ripley’s Believe It or Not! museums and products, is tapping into mobile with an iPhone application that lets users pretend that they are swallowing swords.

In-app mobile ads grow 100pc in 90 days: InMobi

Published: June 30, 2011

In-application advertisements grew 100 percent in 90 days, reaching 50 million people in the United States, according to a recent study by InMobi.

Former Saatchi & Saatchi exec aims to transform Single Touch as CEO

Published: June 13, 2011

James L. Orsini left his comfortable perch as executive vice president and director of finance and operations at Saatchi & Saatchi to run Single Touch Systems Inc., a mobile media services firm with clients such as Walmart, Hertz and Allstate. Mobile was calling.