Tag: Ames

Total Results: 171

Are marketers putting big money behind mobile search?

Published: April 2, 2012

While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

McDonald's beefs up advertising strategy with mobile game

Published: March 28, 2012

Fast food giant McDonald’s is using a mobile ad campaign to entice users to try its dollar menu items by playing a word scramble game.

Lionsgate promotes The Hunger Games through mobile, social ad campaign

Published: March 22, 2012

Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

3 ways to master a SoLoMoVi campaign

Published: March 19, 2012

By James Citron

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.

33pc of smartphone owners password-protect devices: study

Published: February 24, 2012

Although smartphone users are using their devices to handle sensitive financial information, only 33 percent of owners have their device password-protected, according to a study from Javelin Strategy and Research.

ESPN Winter X Games is first live sports program Shazam-enabled

Published: January 30, 2012

The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event.

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

IOS gaming apps make up 32pc of app marketplace: study

Published: November 4, 2011

Gaming applications continue to dominate the app marketplace and iOS apps made up 32.6 percent of app search company Chomp’s monthly traffic.

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.