Tag: Ames

Total Results: 166

Mobile Marketing Association elects industry players to guide India Local Council

Published: June 23, 2009

The Mobile Marketing Association has named its elected co-chairs for the MMA India Local Council.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

Applications integral part of marketing strategy: MMF panel

Published: June 3, 2009

NEW YORK - Once a brand has determined that mobile applications are an integral part of its marketing strategy, what's next?

Brands turn to in-game mobile advertising to speak to consumers

Published: June 1, 2009

In-application advertising has to be working if top-notch brands like Paramount's Star Trek, Nestle's Lean Pockets, the U.S. Navy, Nikon, Kia, Sprint and Yahoo are relying on it.

Retailer Claire's mobilizes print ads in tween magazine

Published: May 27, 2009

Accessories retailer Claire's is encouraging tweens to interact with the brand through mobilized print ads.

Alicia Keys issues mobile giving call-to-action during American Idol

Published: May 22, 2009

Twelve-time Grammy-winning singer Alicia Keys' appearance on Fox's American Idol last week raised $450,000 for charity from more than 90,000 mobile donors who texted in their donations.

MSNBC’s Rachel Maddow launches iPhone app

Published: May 19, 2009

MSNBC.com has launched the Rachel Maddow Show application for the iPhone and iPod touch, offering consumers a new way to get Ms. Maddow's look at politics, pop culture and current events.

MogoTXT adds SMS from Lakers’ Farmar, Slam Magazine

Published: May 8, 2009

Timed to coincide with the second-round NBA playoff series between the Los Angeles Lakers and the Houston Rockets, MogoTXT Inc. has added content to its SMS alerts.

Mobile gaming poised for growth in 2009: PopCap

Published: May 5, 2009

AT&T wireless customers are turning to their mobile phones to do more than talk and text, according to a survey by PopCap Games and Information Solutions Group.

Didmo taps AdMarvel to streamline mobile advertising

Published: April 30, 2009

Mobile technology and content provider Didmo has joined forces with AdMarvel to integrate advertising delivery and tracking on the Magmito and Didmo Games mobile content networks.