Tag: Ames

Total Results: 166

Mobile 3D technology lets gamers go up against Red Sox pitching ace

Published: June 7, 2011

Boston Red Sox player Jon Lester is featured in a new 3D mobile video game that lets users test their hitting skills against the pitcher.

Corona taps SMS campaign to increase beer sales

Published: May 31, 2011

Corona is letting consumers become virtual DJs and host their own exclusive parties via an SMS mobile marketing campaign.

CBS positions GameSpot iPad app as second screen

Published: May 27, 2011

CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.

SMS marketing a revenue opportunity for directory publishers: exec

Published: May 16, 2011

Telephone directory publisher Names and Numbers is partnering with Convergent Mobile to provide SMS marketing to local businesses via the US411 mobile marketing platform

Motricity acquires Adenyo for $100M to expand customer base

Published: April 18, 2011

Motricity Inc. has completed its $100 million acquisition of mobile advertising, marketing and analytics service provider Adenyo Inc. to ramp up its operations in the United States, Canada and Europe.

Red Bull boosts brand favorability with augmented reality

Published: March 22, 2011

Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.

The Kraken Black Spiced Rum announces brand launch with mobile push

Published: March 10, 2011

Proximo Spirits Inc., the maker of The Kraken Black Spiced Rum, has placed a branded mobile game at the center of its marketing push for the newly launched spirits label.

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.

Jaguar revs up location-based mobile initiatives to promote vehicle lineup

Published: January 24, 2011

Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.

CBS Atlanta engages viewers via ad-supported mobile video

Published: January 24, 2011

WGCL-TV CBS Atlanta, a Meredith Corp. station, has rolled out a mobile video program that delivers news and weather alerts directly to consumers’ mobile devices.