Tag: Ames

Total Results: 166

LivingSocial encourages email signups via mobile ads in Flixter app

Published: January 6, 2011

LivingSocial is pushing consumers to sign up for local deals and coupons via the Flixter smartphone application.

Kumho Tire engages consumers with branded mobile racing game

Published: January 3, 2011

Tire manufacturer Kumho Tire USA has launched a free racing game to engage automotive enthusiasts and smartphone users who are potential customers.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

ChaCha taps Mogreet for rich media MMS ad serving capabilities

Published: December 16, 2010

ChaCha selected Mogreet’s mobile video ad serving technology to bring rich media, including pictures, audio and full sight, sound and motion to millions of the free answer service’s users.

Jay-Z, Random House run multifaceted mobile effort to support book launch

Published: December 9, 2010

Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”

Pearson exec: Mobile key for transforming education

Published: December 1, 2010

MIAMI - According to a Pearson executive at the MEF Americas 2010 Mobile Content and Commerce conference, mobile plays a key role in the company’s initiatives, helping it transform education in the last few years.

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Steve Madden tests MMS as discovery and purchase mechanism

Published: November 2, 2010

Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.