Tag: Ames

Total Results: 166

Sony monetizes Jeopardy brand with premium mobile game

Published: June 24, 2010

Sony Pictures Home Entertainment is bringing the Jeopardy brand into the mobile space with a new enhanced premium game for handsets.

Fidelity Investments pushes iPhone app via mobile banner ads

Published: June 14, 2010

Fidelity Investments is running a rich media ad campaign via Yahoo Mobile properties to promote its iPhone application to users of the smartphone.

EA exec: Mobile gaming driving revenue like never before

Published: June 10, 2010

NEW YORK – An EA executive said that mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications during her keynote at the Mobile Marketing Forum.

Disney continues to expand paid app portfolio

Published: May 20, 2010

Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.

Why MMS is better than SMS

Published: May 13, 2010

By James Citron

With SMS, marketers routinely engage in all sorts of natural and unnatural abbreviations to fit their message into 160 characters. Not so with MMS.

Tetris, EA Mobile blend social, mobile tactics to create buzz

Published: April 16, 2010

EA Mobile and The Tetris Co. have launched a new Facebook social networking application called The Human Tetris Project that links to mobile devices.

BlackBerry continues smartphone dominance across US: Myxer

Published: April 9, 2010

While Apple’s iPhone and Google’s Android are getting the most buzz, Research In Motion’s BlackBerry has shown impressive results and rapid growth, according to Myxer’s latest BoomBox report.

Zelosport’s Finger Football mobile game courts sponsors

Published: April 9, 2010

The popular school-days game of paper football has gone mobile, and brand sponsors are jumping on board.

Travel Channel runs in-app trailers to promote Food Wars

Published: April 1, 2010

The Travel Channel has partnered with Booyah, makers of the location-based iPhone application MyTown, to promote upcoming Food Wars episodes.

Viacom’s Nickelodeon discloses mobile strategy

Published: March 30, 2010

An executive at kids television giant Nickelodeon discussed the entertainment brand’s mobile applications strategy in an exclusive interview with Mobile Marketer.