Tag: Ames

Total Results: 166

Augmented reality is next big thing in mobile advertising: CTIA panel

Published: March 26, 2010

LAS VEGAS - Incorporating mobile augmented reality into games, applications, advertising and other mobile sectors is changing the way the world is viewed via the mobile phone, per CTIA panelists.

Apps effective marketing vehicles: CTIA panelist

Published: March 23, 2010

LAS VEGAS - Applications can serve as a highly effective mobile marketing medium, providing brands several opportunities in terms of mobile advertising and cataloging consumer goods.

GameSpot launches app to appeal to avid gamers

Published: March 3, 2010

GameSpot has launched the ultimate tool for gamers – a new iPhone application that keeps them up to date on the latest game releases.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

NBC details aggressive mobile initiatives for 2010 Olympics

Published: February 8, 2010

Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.

Mobile banners drive 15,000 game downloads in 3 days

Published: February 4, 2010

Limbic Software ran a three-day banner-ad campaign within apps for the iPhone and iPod touch across AdMob’s network, driving close to 15,000 downloads of its TowerMadness mobile game.

Coca-Cola Olympic Winter Games campaign features mobile

Published: February 2, 2010

The Coca-Cola Co. is tapping into mobile for the launch of a multifaceted Olympic Games-themed program in the U.S. designed to engage on-the-go fans.

NFL Players to run mobile video campaign during Super Bowl

Published: February 1, 2010

During Super Bowl XLIV, NFL Players will run a multichannel campaign featuring mobile video to create awareness and interest in the NFL Players Association and its players out of uniform.

ESPN details mobile strategy for 2010 Winter X Games

Published: January 29, 2010

ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.

Starz aggressively promotes ‘Spartacus’ with mobile content

Published: January 22, 2010

Starz Entertainment is using mobile to promote its new television series “Spartacus: Blood and Sand,” giving wireless users the power to stand up and say “I am Spartacus!”