Tag: Ames

Total Results: 166

Red Bull mobile effort engages Formula One fans off-season

Published: January 19, 2010

Energy drink giant Red Bull is targeting tech-savvy Formula One racing fans with the launch of a game for the iPhone and iPod touch.

NBC promotes Winter Olympics content via 2D bar codes

Published: January 11, 2010

NBC Universal promoted its 2010 Olympic Winter Games content via 2D bar codes at the 2010 Consumer Electronics Show in Las Vegas to prove that good content fuels new mobile technology.

Best Buy, Verizon, Ubisoft, Gameloft partner to promote mobile game

Published: January 4, 2010

Mobile game developer and publisher Gameloft ran a marketing campaign with Best Buy, Verizon Wireless and Ubisoft for the launch of Assassins’ Creed 2.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.

Samsung runs Mobile Explorers competition for 2010 Olympic Winter Games

Published: December 21, 2009

Samsung Electronics America Inc., the official worldwide Olympic partner for telecommunications equipment, is running a competition to promote its Mythic handset.

Disney rolls out paid Muppets app

Published: December 18, 2009

Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.

LG, Avatar movie team up for multichannel campaign

Published: December 14, 2009

Handset manufacturer LG launched an out-of-home campaign in conjunction with the film “Avatar” to coincide with the launch of the latest Chocolate devices.

Audubon Guides go mobile with series of apps

Published: November 30, 2009

The best-selling series of National Audubon Society field guide books have gone mobile, putting information about the natural world at the fingertips of Apple’s iPhone and iPod touch users.

Spike TV uses mobile to promote new show, talks strategy

Published: November 16, 2009

Spike TV has launched a multichannel campaign for its new comedy series “Blue Mountain State.” Mobile plays a big role.

“Twilight Saga: New Moon” taps AT&T for multichannel campaign

Published: November 11, 2009

Summit Entertainment is partnering with AT&T to build excitement for the Nov. 20 release of the second film installment of its Twilight Saga franchise.