Tag: Ames

Total Results: 166

Reebok mobile video campaign claims 50 percent CTR

Published: November 6, 2009

Reebok issued a call-to-action asking consumers to view a mobile video and enter a sweepstakes by opting-in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

Alpine sponsors Rally Master Pro iPhone racing game

Published: November 4, 2009

Alpine Electronics Inc. is the launch sponsor of the Rally Master Pro racing game for Apple’s iPhone and iPod touch.

Warner Bros. discloses aggressive mobile plans in Q&A

Published: October 19, 2009

Warner Bros. Entertainment is planning to increase its mobile distribution and wireless business for its ever-growing portfolio of content.

LAI Games uses mobile marketing to increase game play

Published: October 13, 2009

LAI Games, a manufacturer of arcade games, has introduced a mobile marketing element into its game portfolio.

Mobile coupon installed base needs to grow: retail experts

Published: October 13, 2009

By Gary Schwartz

While the virtues of mobile coupons are obvious, key challenges are growing the installed base of users and convincing retailers, mobile experts told CTIA last week.

AT&T's VoIP policy change may not benefit carrier

Published: October 8, 2009

AT&T is letting voice communication via Internet applications on the iPhone to run on the carrier’s 3G network. Industry players are questioning whether AT&T will benefit from this policy change.

Mochi Media taps Zong for mobile payments

Published: October 5, 2009

Online gaming network Mochi Media integrated Zong’s mobile payments platform into its recently launched Mochi Coins micro-transaction and distribution platform for Flash Games.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

Lifetime takes a deeper dive into mobile

Published: September 25, 2009

Lifetime Digital, the digital source for women’s entertainment, will be rolling out a series of Lifetime-branded iPhone games.

Mobile Ad Summit attendees content with event's outcome

Published: September 24, 2009

NEW YORK – Advertising Week, the weeklong series of advertising events, switched up its agenda this year and put a spotlight on mobile.