Tag: Andrew Koven

Total Results: 9

Register now: Mobile Marketing Day 2011 conference Feb. 22

Published: January 14, 2011

Register now to hear senior execs from USA Today, NHL and Steve Madden along with industry experts discuss the state of mobile marketing at this third annual event Feb. 22 in New York organized by Mobile Marketer in conjunction with the DMA.

Steve Madden exec: Mobile database grew 4pc in 2 weeks

Published: January 11, 2011

NEW YORK - A Steve Madden executive at the National Retail Federation conference said that the company’s mobile database grew 4 percent during a two-week multichannel campaign.

Steve Madden takes second place: 2010 Mobile Marketer of the Year

Published: November 15, 2010

Steve Madden has taken second place in the 2010 Mobile Marketer of the Year awards due to its all-round excellence in mobile marketing, offering an experience that is worthy of emulation.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Steve Madden tests MMS as discovery and purchase mechanism

Published: November 2, 2010

Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.

Mobile to drive more in-store purchases than actual salespeople during holidays

Published: October 28, 2010

Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.

Steve Madden posts half-million dollars in mcommerce sales in 6 months

Published: October 27, 2010

NEW YORK – A Steve Madden exec revealed at the Mobile Shopping Summit that more than 10.5 percent of his company's total Web traffic is coming from mobile, representing 250 percent growth over the past six months.

Use mobile to break through the holiday marketing clutter: AT&T panelist

Published: September 3, 2010

NEW YORK - This holiday season will be the first where mobile will play a key role in shaping shopping decisions for today’s consumer, per the consensus at the Mobile Marketing Summit.

Steve Madden increases mobile site traffic by 30 percent in 24 hours

Published: June 16, 2010

Steve Madden’s move to build the Facebook "Like" feature into its mobile commerce-enabled site increased the site’s traffic by 30 percent in just 24 hours.