Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Android


Total Results: 436

   Displaying: 1 - 10

Google bets big on smartphones to drive VR opportunities
Published: May 19, 2016
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing
Published: May 11, 2016
With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for organizations to integrate text messaging and mobile wallet content and ads into their automated programs.
Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles
Published: April 21, 2016
Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.
Mobile Minutes: 360-degree VR; Android’s antitrust problem; LinkedIn courts college students; Amazon challenges Netflix
Published: April 19, 2016
Today in mobile marketing – YouTube adds live 360-degree VR videos; Android antitrust: Google’s big problem in Europe could result in $7.5B fine; LinkedIn's big play for students; Amazon ups the ante on streaming video, challenging Netflix.
Mobile Minutes: High-tech Super Bowl; Facebook’s sports platform; IBM buys Ustream; Android generates $31B
Published: January 25, 2016
Today in mobile marketing – Super Bowl 50 puts tech in its starting lineup; Facebook launches real-time sports platform; IBM acquires Ustream, launches cloud video unit; Google's Android generates $31 billion revenue, Oracle says.
Android’s great untapped marketing potential
Published: January 20, 2016
By Ramgopal Vidyanand

Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.

Mobile Minutes: Heads Up; Android Pay; TodayTix; Nosy phones
Published: January 19, 2016
Today in mobile marketing – How Heads Up! became a hit with staying power; Android Pay rewards: Google offers free songs, Chromecasts to encourage people to try mobile payments system; Millennials account for 70pc using TodayTix app; Your Android phone is too damn nosy.
Mobile Minutes: Facebook eyes Android battle; Samsung smartwatch for iOS; Messaging apps; Grindr and fashion
Published: January 7, 2016
Today in mobile marketing – Facebook eyes an Android end run around Google; Samsung makes Gear S2 smartwatch work with Apple’s iOS; Developers of messaging apps reach fewer users, win more fans; Grindr, the gay dating app, hooks up with fashion.
AccuWeather works in tandem with Android developers to revitalize app
Published: January 6, 2016
AccuWeather worked closely with Android team members to create an application that is effectively optimized for the multitude of devices built on the mobile operating system.
CBS forays into car connectivity via updated Radio News app
Published: December 24, 2015
CBS is plugging its content into new areas via its updated Radio News mobile application, which enables users to connect their devices to in-vehicle Android Auto infotainment systems for easy listening while driving.
Please click here to download now!