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Tag: Android


Total Results: 402

   Displaying: 11 - 20

IOS vs. Android: What to expect in 2014
Published: December 30, 2013
While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.

The Guardian buckles down on mobile with Android tablet app launch
Published: December 24, 2013
The Guardian has released an Android tablet application at a time when consumers are turning to new devices to access news and information.
CNBC plays up real-time data with revamped Android app
Published: November 27, 2013
CNBC has redesigned its Android application to offer more real-time data, news and analysis.
Nestlé exec: Kit Kat Android partnership drove significant social engagement
Published: November 7, 2013
NEW YORK – A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG brand leveraged different platforms and touch points to engage consumers.
Repercussions for marketers as mobile ecosystem evolves into duopoly
Published: September 24, 2013
With BlackBerry being taken private and effectively exiting the consumer sector, it increasingly looks like the goal of having a competitive third mobile ecosystem after Android and iOS may be a pipe dream.
Android’s sweet tooth is distracting, but does it build the brand?
Published: September 5, 2013
In an unusual move, Google has named Android 4.4 after Nestle’s Kit Kat chocolate bar. With the launch imminent for Apple’s iOS 7, Google’s strategy could help drum up some extra attention for its own offering.

Android’s smartphone app revenues gain on iOS: report
Published: September 3, 2013
Android’s smartphone mobile application revenues are expected to double this year, reaching almost $6.8 billion, according to new data from ABI Research.

WeatherBug furthers Android investment with app update
Published: August 29, 2013
WeatherBug has updated its Android application with several new features to give consumers a more comprehensive experience with in-depth information.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

How did Apple lose its edge in tablets?
Published: August 2, 2013
The past year has been a tough one for Apple, whose once-dominant role in tablets has shrunk significantly in the past 12 months to where the iPad accounted for just 28 percent of all tablet shipments in the second quarter, while Android devices had a 67 percent share.

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