Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Android

Total Results: 426

   Displaying: 11 - 20

Medium-performing apps on Android, iOS see notification engagement discrepancy: report
Published: June 2, 2015
Medium-performing applications for Android mobile devices are seeing an average notification engagement rate resting 12 percent higher than iOS devices’ 8 percent rate, suggesting that marketers should take advantage of consumers’ ability to easily find notifications on Android devices, according to a recent report from Urban Airship.
Google’s Android Web notifications inch toward eliminating need for apps
Published: April 22, 2015
Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.
CNBC Android users can finally stream TV programming on app
Published: March 30, 2015
NBCUniversal’s business news channel CNBC has redesigned its Android application with a focus on the new TV Anywhere feature to better reach more viewers who are strapped for time.
How to build a notification strategy for Apple Watch, Android Wear
Published: March 13, 2015
One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.
AccuWeather storms into wearables with Android Wear app
Published: January 9, 2015
A new AccuWeather mobile application that allows hyper-local weather forecasts to be checked with a glance at an Android Wear smartwatch brings together a demand for fast information with up-to-the-minute forecasts for an exact location.
Vonage integration of app with watch points to wearables boom
Published: December 19, 2014
Vonage’s integration of a mobile application with an Android Wear smartwatch anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages without having to take out their phone.
Citrix’s GoToMeeting watch app will spur wearables’ adoption in enterprises
Published: October 16, 2014
Citrix’s move to make the GoToMeeting mobile application available on a new line of Android Wear smartwatches will boost wearables’ profile in the mobile-enterprise space.
IHeartRadio brings easy listening to Android wearables
Published: October 10, 2014
IHeartRadio, a digital music platform, has announced a partnership with Android Wear to provide easy listening to consumers possessing wearable smartwatches.
Marketers should not forget older smartphone models in rush to new software
Published: September 22, 2014
Marketers are undoubtedly eager to try new features associated with iOS 8 but should remember a balance of old and new mobile marketing tools since a percentage of users are still on older models unable to update to the new software.
Omniplatform is biggest change in mobile this year, says Zappos exec
Published: September 12, 2014
NEW YORK – A Zappos executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said that Apple and Google’s efforts to create seamless experiences across devices will drive the biggest change in marketers’ mobile strategies this year and next.
Please click here to  download now!