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Tag: Andy Bovingdon


Total Results: 5

Android takes bite out of Apple with mobile Web activity: survey
Published: August 25, 2010
New data from Bango show that mobile Web activity from Android devices grew by 400 percent between the first and second quarters, coming at ample cost to Apple.

The iPad – is it really mobile?
Published: May 11, 2010
By Andy Bovingdon

The question has always been whether the iPad is a mobile device – it is somewhat bigger than a phone and you cannot make calls on it.

Apple developer license agreement change threatens app success
Published: April 20, 2010
Apple Inc. will not let developers disclose device data to third parties without express consent, making it hard for them to deploy analytics and drive success of their iPhone applications.

Guardian newspaper’s paid app won’t resolve advertising shortfall issue
Published: December 17, 2009
By Andy Bovingdon

Charging for mobile application downloads is not the answer to declining ad revenues. The answer lies elsewhere.

How mobile analytics can increase campaign ROI
Published: November 2, 2009
By Andy Bovingdon

To know where they should invest their mobile dollars, online marketers should turn to mobile analytics tools to get accurate data, personalize offerings and to measure campaign ROI.