Tag: Animal

Total Results: 8

Animal Planet generates 3M mobile ad impressions via multichannel campaign

Published: June 30, 2011

After running a cross-platform campaign on YouTube and Google’s AdMob promoting its new show, Animal Planet saw 3 million mobile in-stream overlay ads impressions with 84 percent of mobile users completing the video.

ASPCA builds email database with mobile ads

Published: January 10, 2011

The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

Disney rolls out paid Muppets app

Published: December 18, 2009

Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.

Discovery exec: mobile media in hyper-growth mode

Published: November 19, 2009

Discovery Communications has promoted Todd Zander to vice president of digital media distribution, and he discussed Discovery’s mobile strategy in an exclusive interview.

MobiTV expands sports content

Published: May 12, 2009

After powering NCAA March Madness On Demand via the CBS Sports Mobile iPhone app, MobiTV has expanded its on-deck sports content.

ASPCA boosts donations via SMS

Published: March 4, 2009

The American Society for the Prevention of Cruelty to Animals has been successful at converting standard-alert subscribers to donors using SMS.

Discovery Channel, Animal Planet expand mobile content offerings

Published: January 21, 2009

Discovery Channel and Animal Planet content is now available through vSnax Videos, an entertainment application for the Apple iPhone and iPod touch.