Tag: Animal Planet

Total Results: 5

Animal Planet generates 3M mobile ad impressions via multichannel campaign: Published: June 30, 2011; After running a cross-platform campaign on YouTube and Google�s AdMob promoting its new show, Animal Planet saw 3 million mobile in-stream overlay ads impressions with 84 percent of mobile users completing the video.
Discovery Channel expands paid mobile gaming portfolio: Published: December 17, 2010; Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.
Discovery exec: mobile media in hyper-growth mode: Published: November 19, 2009; Discovery Communications has promoted Todd Zander to vice president of digital media distribution, and he discussed Discovery�s mobile strategy in an exclusive interview.
MobiTV expands sports content: Published: May 12, 2009; After powering NCAA March Madness On Demand via the CBS Sports Mobile iPhone app, MobiTV has expanded its on-deck sports content.
Discovery Channel, Animal Planet expand mobile content offerings: Published: January 21, 2009; Discovery Channel and Animal Planet content is now available through vSnax Videos, an entertainment application for the Apple iPhone and iPod touch.