Tag: Anna Kim Williams

Total Results: 5

Bare Escentuals incorporates mobile into direct mail strategy: Published: March 22, 2011; Bare Escentuals is placing mobile bar codes within its Macy's direct mail pieces to educate consumers about its new skincare products.
Sports Illustrated makes Swimsuit Edition interactive with Microsoft Tags: Published: February 18, 2011; Time Inc.�s Sports Illustrated 2011 Swimsuit Edition is incorporating Microsoft Tags into the pages of the magazine to connect readers to interactive content beyond the issues� pages.
Allure bar code campaign is largest to-date with 444,572 scans: Published: October 20, 2010; Allure�s use of Microsoft Tags as an entry point into the magazine�s annual �Free Stuff� giveaways resulted in 444,572 scans, making it the largest mobile bar code campaign to-date.
Rachel Roy adds 2D bar code to print ad to promote collection: Published: September 30, 2010; Rachel Roy is letting Lucky magazine readers be the first to see its new collection by snapping a photo of the 2D bar code featured in the interactive ad.
Why QR codes are killer app for driving sales and brand loyalty: Published: September 24, 2010; A year ago QR codes were primarily used with short-life media such as a newspaper ad. Today marketers are taking a more long-term approach to reach a wider audience over an extended period.