Tag: Anne Frisbie

Total Results: 8

Top five mobile misses of 2011

Published: December 7, 2011

Miscalculations are to be expected in any nascent industry and mobile marketing is no exception.

KFC campaign leaves no mobile channel untouched

Published: January 27, 2011

KFC is running a mobile campaign to promote its Hot Wings that includes in-application and mobile Web display advertising, as well as custom brand integration within a mobile game.

Mobile advertising’s potential grows with increased usage of smartphones

Published: January 7, 2011

In November 35 percent of smartphone users used their device to access the mobile Internet, proving once again that marketers should advertise on the mobile Web.

Maurices mobile social campaign generates seven-digit sales in first 4 months

Published: November 5, 2010

NEW YORK – A MS&L executive at ad:tech revealed that a campaign blending social media, SMS and mobile coupons has generated more than $1 million in sales for women’s fashion brand retailer maurices.

Mobile ad network InMobi raises $8M to fund global expansion

Published: July 13, 2010

Independent mobile ad network InMobi has secured $8 million in its Series B funding round to further its global expansion with an emphasis on North America, Europe and Japan.

Mobile Ad Summit attendees content with event's outcome

Published: September 24, 2009

NEW YORK – Advertising Week, the weeklong series of advertising events, switched up its agenda this year and put a spotlight on mobile.

U.S. brands see potential in targeting international consumers via mobile: digiday panel

Published: September 18, 2009

NEW YORK — Brands such as Yamaha and Reebok have tapped mobile ad network InMobi to target international customers in markets where mobile users outnumber PC users.

Former Yahoo exec joins mobile ad network mKhoj

Published: March 2, 2009

Mobile ad network mKhoj has hired a former Yahoo executive to spearhead its growth plans for bringing more North American business to Asian and African markets.