Tag: Ansible

Total Results: 11

Mobile advertising supply continues to exceed demand: Digiday Mobile panelists

Published: September 22, 2011

NEW YORK – Much of the discussion at Digiday Mobile focused on problems that publishers face in the mobile space such as choosing a model for monetizing content.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit

Published: September 23, 2009

NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.

Timberland launches marketing campaign to drive mobile commerce

Published: September 15, 2009

Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.

Microsoft talks B2B mobile advertising strategy in Mobile Marketer webinar

Published: June 25, 2009

In a B2B webinar, a Microsoft exec talked strategy behind a mobile campaign to boost awareness and drive demand for the Microsoft Office SharePoint Server among technology decision-makers.

Microsoft case study kicks off Mobile Marketer Webinar Series

Published: June 11, 2009

A case study on how Microsoft's snackable mobile video content is driving results marks the beginning of the Mobile Marketer Webinar Series.

Ansible, McCann Worldgroup use Microsoft Tag in print ad

Published: February 3, 2009

McCann Worldgroup San Francisco partnered with mobile specialist Ansible to use the Microsoft Tag technology on a print ad for SQL Server 2008.

Brands, ad agencies want simplicity in mobile advertising: CTIA panelists

Published: September 11, 2008

SAN FRANCISCO - As mobile saturation approaches 80 percent in the U.S., there is little argument that it provides opportunities for brands to interact with various consumer demographics.

When saying no is best

Published: July 28, 2008

A comment made at last week's IAB Leadership Forum: Mobile event was honesty at its best and marketing at its smartest. It came from the CEO of one of the leading mobile marketing agencies.

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.