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Tag: App Store


Total Results: 333

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App store SEO is most overlooked user acquisition channel
Published: November 27, 2013
By Ian Sefferman

How can search engine optimization, one of the most important user acquisition channels for Web marketers, be so overlooked in the mobile sector?

IOS apps risk rankings drop without focus on post-download engagement
Published: August 29, 2013
With rumors that Apple’s App store is shifting its algorithms to prioritize application engagement over download rates, it is more important than ever for marketers to focus on engaging consumers after the initial app download.
Amazon prevails in battle with Apple, can legally use “app store”
Published: July 10, 2013
Apple has given up its fight to claim exclusive rights to use the term “app store,” paving the way for Amazon and possible others to legally use the increasingly common name for a mobile application marketplace.

No more money, openness or innovation in mobile?
Published: June 25, 2013
By Gary Schwartz

There are only a few powers that are trying to lock the mobile ecosystem: Apple, Amazon, Google, Facebook, Microsoft and Du. And while Apple and carriers are unabashedly closed fiefs, Google’s Android may not be truly open.

Apple, Amazon “App Store” battle heads to court after settlement talks stall
Published: June 21, 2013
Apple’s allegations that Amazon is infringing its trademarks by using the term “App Store” will make its way to a courtroom in August after talks between the two companies failed to reach a settlement.

Apple faces patent infringement allegations over how content is delivered to iPhone, iPad
Published: March 22, 2013
Intertrust Technologies Corp. has filed a lawsuit alleging Apple infringed 15 of its patents related to how content such as applications, music and videos is protected when it is streamed or downloaded from the Internet to an iPhone, iPad or iPod touch device.

Marketers already flocking to App Store vanity URLs
Published: February 6, 2013
Marketers and developers are expected to quickly jump on the new App Store vanity URLs from Apple as they look to drive downloads for their mobile applications.
Mobile users less tolerant, more demanding than desktop users
Published: January 18, 2013
By Eran Kinsbruner

Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.

4 tips for iOS 6 app store marketing
Published: January 11, 2013
By Ravi Kamran

The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.

Apple falls behind in innovating app distribution, discovery: report
Published: January 4, 2013
In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

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