Tag: App Store

Total Results: 181

MillerCoors targets health-conscious consumers with social mobile app

Published: March 19, 2010

Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook.

Nationwide Insurance runs multichannel campaign to promote Cartopia app

Published: March 12, 2010

Nationwide Insurance is running a multichannel advertising campaign to promote its second application for the iPhone and iPod Touch, Cartopia.

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip �n Spin launched to coincide with March Madness and the NCAA basketball tournament.

Disney targets families with Craft Finder app

Published: March 1, 2010

Disney launched the free app �Craft Finder: Great Crafts from Disney FamilyFun� for iPhone and iPod touch to encourage mothers and children to engage with the brand in a new way.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.�s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

Capital One runs ads within New York Media�s MenuPages.com app

Published: February 23, 2010

Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Urban Airship gets $1.1M for mobile content delivery

Published: February 17, 2010

Urban Airship, a new mobile content delivery channel provider, announced that it has closed its Series A funding round of $1.1 million.

O2 taps 4th Screen Advertising for ads within Shazam iPhone app

Published: February 16, 2010

Telefonica O2 UK Ltd. has signed an exclusive sponsorship deal with Shazam, letting the carrier deliver targeted ads for its Priority Tickets service to Shazam users.

L�Oreal sponsors Conde Nast�s Vanity Fair Hollywood app

Published: February 10, 2010

Cosmetics giant L�Oreal Paris is sponsoring Conde Nast�s recently launched Vanity Fair Hollywood application for Apple�s iPhone and iPod touch.