Tag: App Store

Total Results: 319

Betty Crocker Cookbook for iPad targets deep brand engagement

Published: July 19, 2010

General Mills is giving cooking enthusiasts a new tool to use in the kitchen with the launch of the Betty Crocker Cookbook for the iPad.

Weber Grills boosts engagement, revenue with iPad app

Published: July 14, 2010

Weber-Stephen Products Co. has released a version of its Weber's On the Grill recipe and grilling technique application for the iPad.

Cycle World iPhone app averaging 1,000 downloads per week

Published: July 13, 2010

Automakers such as Honda and Lexus and accessories brand Z1R Helmets are advertising across Cycle World’s digital platforms, including the publication’s iPhone application.

Adobe should cut iPhone losses by targeting carriers with Flash

Published: June 30, 2010

Adobe should cut its losses with Apple and target its flagship Flash Player at wireless carriers, according to a new report by analyst firm Ovum.

OK Magazine launches location-based mobile app

Published: June 29, 2010

OK Magazine is extending its brand in the mobile space with its new location-based Celebspotter application.

Mobile developer trumpets success monetizing World Cup app

Published: June 28, 2010

Mobile developer Moblio has brought the spectacle of the World Cup to handsets with the release of its new monetized application, Vuvuzela 2010.

GetJar gets $11M in funding to further expansion

Published: June 25, 2010

Cross-platform applications store GetJar has closed $11 million in Series B funding from Accel Partners that it will use to further its growth strategy.

Apple trying to corner market on location-based advertising?

Published: June 24, 2010

Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.

Scotts Miracle-Gro promotes lawn care via mobile

Published: June 23, 2010

Scotts Miracle-Gro is using a new mobile application to share lawn care tips and promote its line of products.

Disney app creates buzz for film launch, drives mobile content sales

Published: June 18, 2010

Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.