Tag: App Store

Total Results: 328

CBS' CNet signals aggressive app strategy with first iPhone offering

Published: August 5, 2010

CBS-owned technology news Web service CNet has launched a free, ad-supported application for the iPhone called CNet News.

Experts forecast Android Market will outshine App Store

Published: August 3, 2010

Google’s Android operating system is growing at lightning speed and is gaining ground on the iPhone when it comes to the “sexy factor.” Brands are starting to take notice.

Disney uses iPad app to drive awareness of films

Published: August 2, 2010

Walt Disney Studios is driving awareness of its theater and home video offerings with an application for the Apple iPad.

Rolls-Royce targets aspiring luxury consumers with mobile app

Published: July 30, 2010

Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.

Wynn Las Vegas resort targets new business with mobile app

Published: July 28, 2010

Wynn Las Vegas resort and casino is targeting vacationers with an application to generate new business and improve the customer experience.

Disney strengthens smartphone strategy to drive revenue

Published: July 27, 2010

The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

Rapper Dizzee Rascal engages directly with fans using iPhone app

Published: July 22, 2010

British rapper Dizzee Rascal is interacting directly with fans and sharing photos, videos and songs using a social media application for the iPhone.

World Cup changed everything for mobile: ESPN exec

Published: July 20, 2010

NEW YORK – The 2010 FIFA World Cup was a watershed moment for mobile as barriers and records of all sorts were broken, according to an ESPN executive.

Betty Crocker Cookbook for iPad targets deep brand engagement

Published: July 19, 2010

General Mills is giving cooking enthusiasts a new tool to use in the kitchen with the launch of the Betty Crocker Cookbook for the iPad.