Tag: App Store

Total Results: 328

A new mobile metric: RVC = Rank Vs. Competition

Published: April 15, 2011

By Adam Grenier

The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers.

Verizon’s 1M iPhone sales in February do not mean more iAds: analyst

Published: April 11, 2011

ComScore estimates that Verizon Wireless sold 1 million iPhones in February, expanding the reach of iOS. But analysts do not expect that developers will step up their use of iAd.

Microsoft targets iPad users to expand Bing’s reach

Published: April 11, 2011

Microsoft has launched the Bing for iPad application in an attempt to expand the reach of its search engine by targeting Apple tablet users.

ESPN inks mobile TV distribution deal with Time Warner Cable, Verizon FiOS

Published: April 8, 2011

ESPN is teaming up with Time Warner Cable, Bright House Networks and Verizon FiOS TV on a mobile television initiative to increase the number of touch points between cable subscribers and the sports media giant.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

Coca-Cola expands global smartphone and tablet strategy

Published: March 28, 2011

Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.

Will Apple prosper if the AT&T/T-Mobile deal goes through?

Published: March 25, 2011

The industry is abuzz regarding the AT&T/T-Mobile deal's implications for the mobile space. But the deal would also indirectly affect Apple’s iAd, App Store and the iPhone, plus any retailers and brands that depend on these platforms.

Tablets are an emerging battleground in mobile: CTIA session

Published: March 24, 2011

ORLANDO, FL – Tablets are not just a fad. In fact, they will be one of the key drivers of revenue growth in the wireless industry going forward, according to an Ovum analyst at CTIA Wireless 2011.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.