Tag: App Store

Total Results: 328

MGM Resorts adds gaming element to M life Players Club loyalty app

Published: February 2, 2011

MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.

Dodge targets USA Today iPad audience with mobile display ads

Published: January 26, 2011

Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.

Hertz, Marriott collaborate on series of travel services apps

Published: January 20, 2011

Hertz and Marriott are partnering to promote a new paid iPhone application offering travel-related services via display ads and a social media promotion targeting visitors to Hawaii.

Apple, Microsoft go to battle over App Store trademark

Published: January 13, 2011

Microsoft is going toe-to-toe with Apple in an attempt to block the iPhone-maker’s effort to land a trademark for exclusive use of the term “app store.”

Will class-action lawsuit against Apple hurt mobile advertising?

Published: January 3, 2011

If successful, a class-action lawsuit filed against Apple, Pandora, The Weather Channel and Dictionary.com would set an ominous precedent for the mobile advertising ecosystem.

Monster.com makes mobile a top priority for 2011

Published: January 3, 2011

With mobile-savvy Generation Y job-seekers the most in-demand group among employers, Monster.com plans to continue to ramp up its mobile initiatives over the course of 2011.

Kumho Tire engages consumers with branded mobile racing game

Published: January 3, 2011

Tire manufacturer Kumho Tire USA has launched a free racing game to engage automotive enthusiasts and smartphone users who are potential customers.

Kia drives awareness of Optima with mobile mapping utility, social gaming

Published: December 30, 2010

Kia Motors has launched Optimap, a navigational tool for Apple's iOS devices that lets users share their locations and destinations with others and tweet them to their followers.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.