Tag: App Store

Total Results: 319

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

When it comes to search, mobile trumps desktop PCs: Ask.com

Published: December 15, 2010

Smartphone users are increasingly expecting more of their mobile devices than they do of their desktops, including timely feedback on local businesses and immediate access to information about places of interest.

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

Vail offers mobile winter gear guide targeting consumers, sales associates

Published: December 7, 2010

Vail Resorts tapped agency Razorfish to develop a gear guide application for OnTheSnow.com, which it claims is the most-visited snow sports Web site in the world.

Absolut Vodka courts iPad users with interactive drink-mixing guide

Published: December 3, 2010

Absolut Vodka has launched Drinkspiration Home Edition, a free cocktail-mixing application for the iPad, targeting consumers of legal drinking age who like to host parties.

News Corp.’s Myspace unveils new ad-supported mobile properties

Published: December 2, 2010

Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Dillard’s pushes time-sensitive mobile offers via new TampaBay.com app

Published: November 24, 2010

Dillard’s, Hooters and Papa John’s Pizza are among the brands and retailers offering mobile coupons via the new application from The St. Petersburg Times and its Web site, TampaBay.com.

Hertz breaks multichannel location-based campaign to increase car rentals

Published: November 23, 2010

Hertz has partnered with HopStop for a major mobile advertising campaign spanning both companies’ operations in London, Paris, New York, Boston, Chicago, San Francisco and Washington.

Radio Disney app exceeds 1M downloads, upgrades functionality

Published: November 12, 2010

A major update for the Radio Disney application for iPhone and iPod touch, which has exceeded 1 million installations, is now live in the App Store.