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Tag: App Store


Total Results: 340

   Displaying: 51 - 60

Nutrisystem devises mobile strategy around suite of apps
Published: February 9, 2011
Nutrisystem Inc. has expanded its lineup of weight-loss management mobile applications with the launch of its new body mass index app for the iPhone.
News Corp. paid and ad-supported monetization mix foreshadows mobile media future
Published: February 4, 2011
News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.
MGM Resorts adds gaming element to M life Players Club loyalty app
Published: February 2, 2011
MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.
Dodge targets USA Today iPad audience with mobile display ads
Published: January 26, 2011
Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.
Hertz, Marriott collaborate on series of travel services apps
Published: January 20, 2011
Hertz and Marriott are partnering to promote a new paid iPhone application offering travel-related services via display ads and a social media promotion targeting visitors to Hawaii.
Apple, Microsoft go to battle over App Store trademark
Published: January 13, 2011
Microsoft is going toe-to-toe with Apple in an attempt to block the iPhone-maker’s effort to land a trademark for exclusive use of the term “app store.”
Will class-action lawsuit against Apple hurt mobile advertising?
Published: January 3, 2011
If successful, a class-action lawsuit filed against Apple, Pandora, The Weather Channel and Dictionary.com would set an ominous precedent for the mobile advertising ecosystem.
Monster.com makes mobile a top priority for 2011
Published: January 3, 2011
With mobile-savvy Generation Y job-seekers the most in-demand group among employers, Monster.com plans to continue to ramp up its mobile initiatives over the course of 2011.
Kumho Tire engages consumers with branded mobile racing game
Published: January 3, 2011
Tire manufacturer Kumho Tire USA has launched a free racing game to engage automotive enthusiasts and smartphone users who are potential customers.
Kia drives awareness of Optima with mobile mapping utility, social gaming
Published: December 30, 2010
Kia Motors has launched Optimap, a navigational tool for Apple's iOS devices that lets users share their locations and destinations with others and tweet them to their followers.
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